College Football’s Biggest, Boldest Advertisements Now Have 18 Wheels by ZACH SCHONBRUN


By ZACH SCHONBRUN

First it was facilities, then amenities and uniforms. Now football programs are spending thousands of dollars to draw attention to the big rigs that haul their equipment.

Published: November 2, 2017 at 08:00PM

from NYT Sports http://nyti.ms/2AiQxLG
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